Turn your category and product pages into your best sales channel.
Ecommerce SEO has its own rules — faceted navigation, thousands of near-duplicate product pages, seasonal stock changes. Generic SEO advice breaks at catalog scale. We don't.
A catalog with 10,000 SKUs needs a different playbook than a 10-page brochure site.
Faceted filters that generate infinite duplicate URLs, product variants that cannibalise each other, and out-of-stock pages losing years of ranking history are problems generic SEO advice doesn't solve. We build systems, not one-off fixes.
We start with a full crawl and catalog audit across your platform — Shopify, Magento, WooCommerce, or custom — to find exactly where crawl budget and rankings are leaking.
Category pages rank poorly despite strong product inventory and margins.
Faceted/filtered navigation is generating thousands of duplicate, indexable URLs.
Out-of-stock or discontinued product pages are losing rankings permanently.
Product pages are too thin or too similar to each other to rank distinctly.
Ecommerce-specific SEO, built for scale.
Category & Product Page Optimisation
On-page optimisation templates built to work across thousands of SKUs, not one page at a time.
Faceted Navigation & Indexation Control
Robots directives, canonical rules, and parameter handling so filters stop generating duplicate content.
Product Schema Markup
Product, price, availability, and review structured data for rich results and higher click-through.
Catalog Architecture
URL structure and category hierarchy that scales cleanly as your inventory grows.
Duplicate Content Control
Handling near-identical product variants (size, colour) without cannibalising your own rankings.
Platform Speed Optimisation
Core Web Vitals fixes specific to Shopify, Magento, WooCommerce, and other ecommerce platforms.
Internal Linking for Discovery
Cross-sell, related-product, and category linking that helps both users and Google find your catalog.
Out-of-Stock Strategy
A clear policy for discontinued and out-of-stock pages so you don't lose years of accumulated rankings.
Ecommerce Content
Buying guides, comparison pages, and collection content that captures top-of-funnel search demand.
How we run an ecommerce SEO engagement.
Catalog audit & crawl analysis
A full crawl of your store to find indexation issues, duplicate content, and crawl-budget waste at catalog scale.
Architecture & indexation fixes
Faceted navigation, canonicals, and URL structure fixed so Google crawls and indexes your catalog efficiently.
On-page optimisation at scale
Templated optimisation rolled out across category and product pages, prioritised by revenue potential.
Monitoring & seasonal planning
Ongoing tracking plus planning for seasonal collections, sales, and stock changes ahead of time.
Clear deliverables, not just a checklist.
No vague "we improved your store's SEO" reporting. You get documents your team can implement directly on your platform.
- Full catalog & crawl audit report
- Category/product optimisation templates
- Schema implementation guide
- Monthly organic revenue & ranking report
"Our category pages were invisible for two years before Scale Converge fixed our faceted navigation mess. Organic revenue nearly tripled in eight months."
— Fashion ecommerce client, Delhi NCR
Common questions about ecommerce SEO.
Which ecommerce platforms do you work with?
Shopify, Magento, WooCommerce, and most major platforms — the principles stay the same, the implementation details change per platform.
How do you handle thousands of near-duplicate product pages?
Through a mix of canonical tags, strategic noindexing, unique templated content, and consolidating truly duplicate variants.
What happens to rankings when a product goes out of stock?
We set a clear policy per client — keep the page live with alternatives, redirect, or noindex temporarily — based on how likely restock is and how much ranking history the page has.
Can this work alongside our Google Shopping / Ads campaigns?
Yes — strong organic category and product pages typically improve Shopping feed quality and reduce reliance on paid traffic over time.
Let's find what's capping your store's organic revenue.
Get a free ecommerce SEO audit and we'll show you exactly where your catalog is leaking rankings.
Get a Free Ecommerce SEO Audit