Redesign, replatform or rebrand — without losing the rankings you've earned.
A migration is the single riskiest moment in a website's SEO life. One missed redirect map or a staging site left indexable can undo years of organic growth overnight. We make sure that doesn't happen.
Most traffic losses after a relaunch weren't inevitable — they were planned for too late.
Design and development teams focus on how the new site looks and works. SEO is usually remembered after launch, when redirects are missing, metadata has been wiped, and rankings have already slipped. By then, recovery takes months.
We get involved before a single page is built. We benchmark what's working today, map every URL that needs to survive, and review the staging site against that plan so launch day is a controlled event, not a gamble.
You're planning a redesign, replatform, or CMS change and organic traffic matters to the business.
You're changing domains, rebranding, or merging multiple sites into one.
Your developers or agency haven't mentioned a redirect map or an SEO checklist.
You've already migrated and traffic or rankings dropped, and haven't fully recovered.
Every SEO risk in a migration, planned for and checked.
Pre-Migration SEO Audit & Benchmark
A full crawl and performance baseline so we know exactly which pages, rankings, and links must be protected.
URL Mapping & 301 Redirect Plan
Every old URL mapped to its best new destination, with redirect rules ready for your developers to implement.
Staging Site SEO Review
Checking the staging build for indexation, canonicals, metadata, headings, and internal links before it goes live.
Domain Change & Rebrand Migrations
Moving to a new domain with Change of Address, redirect coverage, and backlink updates handled properly.
Replatforming Support
SEO guidance for moves between platforms such as WordPress, Shopify, Magento, Webflow, or custom builds.
HTTPS, Subdomain & Folder Consolidation
Safely moving to HTTPS or consolidating subdomains and subfolders without splitting authority.
Content, Metadata & Link Preservation
Making sure high-performing content, titles, descriptions, schema, and internal links carry over intact.
Analytics & Search Console Continuity
Tracking, annotations, and property setup so you can measure the migration's impact without data gaps.
Post-Launch Monitoring & Recovery
Daily checks in the first weeks for crawl errors, redirect issues, and ranking movement, with fixes as needed.
How we run a website migration engagement.
Audit & benchmark
We crawl the current site and record rankings, traffic, backlinks, and top-performing pages as the baseline for success.
Plan & redirect mapping
We define the URL structure, build the full redirect map, and agree an SEO requirements list with your design and dev team.
Staging QA & launch support
We test the staging site against the plan, sign off the launch checklist, and are on hand when the site goes live.
Monitor, fix & report
We track crawl, indexation, and rankings against the baseline for 90 days and fix issues as soon as they appear.
Clear deliverables, not just a checklist.
No vague "we'll keep an eye on SEO" promises. You get documents your developers can implement and your stakeholders can review.
- Pre-migration audit & performance benchmark
- Complete URL redirect map (old to new)
- Staging QA report & launch-day checklist
- 30/60/90-day post-launch performance report
"We were nervous about moving platforms with so much organic traffic at stake. Scale Converge's redirect map and launch checklist meant we came through the relaunch with our rankings intact."
— Ecommerce client, Delhi NCR
Common questions about website migration SEO.
When should SEO get involved in a migration?
As early as possible, ideally before design and development begin. URL structure and templates are far cheaper to get right at the planning stage than to fix after launch.
Will my rankings drop after the migration?
Some short-term fluctuation is normal while Google re-crawls and re-processes the new site. Proper planning keeps it small and short-lived, but we never promise zero movement.
Do you work with our existing developers or agency?
Yes. We act as the SEO layer alongside your design and development team, providing requirements, redirect files, and QA feedback they can act on directly.
Can you help if we've already migrated and lost traffic?
Yes. We audit what changed, find the cause (missing redirects, lost metadata, indexation issues), and build a recovery plan to win back the lost visibility.
Let's make your migration risk-free.
Get a free migration audit and we'll show you exactly which pages and rankings need protecting before you launch.